The objective of the present study was to identify managerial competencies. This study reviewed existing managerial competencies in a cultural context resulting in the development of a broad based psychometrically sound ...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. ...

Because of the need to develop specific measurement scales for different services industries, this study aimed to empirically develop a reliable and valid model specifically for measuring mobile telecommunication service ...

Innovation strategy is the basis of success in innovation and performance improvement. This paper represents a model related to the most important innovation strategies which have a significant impact on performance of ...

This study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an Iranian bank. To investigate co-production in banking services, ...

The comprehensive assessment model considers the financial and non-financial aspects as balanced scorecard. Also, for more comprehensive results of the investigation, four aspects of the balanced scorecard were used and ...

The decline of attention to the facade of modernity and the inclination toward spirituality and theism in the third millennium is the evidence of human natural tendency toward spirituality, theism, and faith. This is, also, ...