مرور Volume 3, Issue 3 بر اساس موضوع "EFE matrix"
در حال نمایش موارد 1 - 1 از 1
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Evaluation of the strategies of target market selection on the basis of IFE and EFE matrixes using linmap technique (A case study of Bushehr province)
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2010-01-01)One of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. Using quantitative techniques and decision making skills will lead to ...
