Volume 6, Issue 1
مرور بر اساس
ارسال های اخیر
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The Role of Multisensory Environmental Stimuli in Enhancing Hyper Customers in Store Experience
(Islamic Azad University Shiraz Branch, 2020-06-01)In recent years, by population expansion and consequently expansion in service industries, competition has grown in retailing industry more than ever. Retailers can overcome competition in retailing industry by creating ...
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Designing a Comprehensive Human Resources Model Based on ISO34000 Standard
(Islamic Azad University Shiraz Branch, 2020-06-01)The aim of this study is to present a comprehensive human resources model based on ISO34000 standard at Khorasan Razavi Electricity Distribution Company. This study is mixed, sequential exploratory, and applied. The ...
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Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
(Islamic Azad University Shiraz Branch, 2020-06-01)Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the ...
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Independent Organization Model Based on Managers' Economic and Organizational Policies
(Islamic Azad University Shiraz Branch, 2020-06-01)The costs of credit and accountability are good incentives for the Central Bank to increase independence. Independence of power and attention to economic policymaking in monetary decision-making can have a positive effect ...
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Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
(Islamic Azad University Shiraz Branch, 2020-06-01)Strong brands bring numerous benefits for both the companies and their customers such as decreasing purchasing risk and searching cost and increasing the likelihood of repurchasing. It is not presented an applied model for ...
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Designing the Attitude toward Advertising Model through Mobile Social Networks
(Islamic Azad University Shiraz Branch, 2020-06-01)The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase ...
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Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
(Islamic Azad University Shiraz Branch, 2020-06-01)The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. ...
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Identification and Prioritization of Effective Organizational Structure Components (Case Study of Regional Electric Companies of Iran)
(Islamic Azad University Shiraz Branch, 2020-06-01)The present research identifies and prioritizes the effective organizational structure components using content (theme) analysis and Delphi technique and hierarchical analysis (Case Study of Regional Electric Companies of ...
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A System Dynamics Approach to Designing Technological Innovation Management Model in Downstream Petrochemical Industries
(Islamic Azad University Shiraz Branch, 2020-06-01)Special attention to the relative advantages of the economy is the best way toward economic development in every country. Owing to its considerable natural oil and gas resources, Iran has a high potential for the development ...
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Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
(Islamic Azad University Shiraz Branch, 2020-06-01)According to the matter of knowledge-based businesses development in economic development and job creation of the state, it is so important to identify effective strategies and factors in developing entrepreneurship, ...
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A Systematic Review of Banking Business Models with an Approach to Sustainable Development
(Islamic Azad University Shiraz Branch, 2020-06-01)Modern banks have shifted their function as purely administrative, economic and industrial entities into socio-political institutions that must be sensitive to the surrounding environment. This function has always been ...
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Designing the Model of Factors Affecting the Customer Based Brand Equity on Brand Performance in the Cosmetics Market
(Islamic Azad University Shiraz Branch, 2020-06-01)Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant ...
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Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
(Islamic Azad University Shiraz Branch, 2020-06-01)Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly ...
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IT - Business Strategic Alignment and Organizational Agility: The Moderating Role of Environmental Uncertainty
(Islamic Azad University Shiraz Branch, 2020-06-01)This study investigates the effect of IT-business strategic alignment on organizational agility by considering the effects of IT flexibility and IT capability on strategic alignment. Also this study investigates the ...
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Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
(Islamic Azad University Shiraz Branch, 2020-06-01)Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the ...



