مرور Volume 6, Issue 1 بر اساس تاریخ انتشار
در حال نمایش موارد 1 - 11 از 11
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Identification and Prioritization of Effective Organizational Structure Components (Case Study of Regional Electric Companies of Iran)
(Islamic Azad University Shiraz Branch, 2020-06-01)The present research identifies and prioritizes the effective organizational structure components using content (theme) analysis and Delphi technique and hierarchical analysis (Case Study of Regional Electric Companies of ...
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Designing the Model of Factors Affecting the Customer Based Brand Equity on Brand Performance in the Cosmetics Market
(Islamic Azad University Shiraz Branch, 2020-06-01)Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant ...
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Designing and Explaining the Impact Pattern of Online Advertising on Actual Purchasing (Case Study: Atieh Saba Holding)
(Islamic Azad University Shiraz Branch, 2020-06-01)The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. ...
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Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
(Islamic Azad University Shiraz Branch, 2020-06-01)According to the matter of knowledge-based businesses development in economic development and job creation of the state, it is so important to identify effective strategies and factors in developing entrepreneurship, ...
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A System Dynamics Approach to Designing Technological Innovation Management Model in Downstream Petrochemical Industries
(Islamic Azad University Shiraz Branch, 2020-06-01)Special attention to the relative advantages of the economy is the best way toward economic development in every country. Owing to its considerable natural oil and gas resources, Iran has a high potential for the development ...
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Independent Organization Model Based on Managers' Economic and Organizational Policies
(Islamic Azad University Shiraz Branch, 2020-06-01)The costs of credit and accountability are good incentives for the Central Bank to increase independence. Independence of power and attention to economic policymaking in monetary decision-making can have a positive effect ...
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Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
(Islamic Azad University Shiraz Branch, 2020-06-01)Increasing competition is one of the characteristics for the market environment in the last few decades. As competition intensifies, decision making and policy making become more complicated for survival or victory in the ...
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Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
(Islamic Azad University Shiraz Branch, 2020-06-01)Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly ...
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IT - Business Strategic Alignment and Organizational Agility: The Moderating Role of Environmental Uncertainty
(Islamic Azad University Shiraz Branch, 2020-06-01)This study investigates the effect of IT-business strategic alignment on organizational agility by considering the effects of IT flexibility and IT capability on strategic alignment. Also this study investigates the ...
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A Systematic Review of Banking Business Models with an Approach to Sustainable Development
(Islamic Azad University Shiraz Branch, 2020-06-01)Modern banks have shifted their function as purely administrative, economic and industrial entities into socio-political institutions that must be sensitive to the surrounding environment. This function has always been ...
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Optimal Strategies of Increasing Business Alignment, in Social Security Organization, with Quality Function Deployment (QFD) Approach
(Islamic Azad University Shiraz Branch, 2020-06-01)Considering the importance of the concept of strategic alignment of information technology (IT) in today economic organizations, this study attempted to extract the organization's IT strategies in order to increase the ...



