This research was aimed at develop and validate an influencer behavior model in social media marketing. The statistical population in the qualitative section consisted of Academic and organizational experts including social ...

The purpose of this study is to investigate the effect of competitive advantage strategies on customer loyalty with the mediating role of customers brand identification and brand awareness in the insurance industry. The ...

Nowadays, organizational intelligence is very important in acquiring necessary information for making suitable decisions and gaining competitive benefits in active environments for generative corporations. So, the present ...

State banks must find a way to adopt a different strategy from other banks in providing customer service. An important and key way to create a competitive position is to differentiate services from other competitors that ...

The purpose of this study is evaluate the out-of-home advertising model of consumer products in the food industry of Fars province. The model under test was designed using the grounded theory method through interviews with ...

Media literacy is a topic that is concerned with the audience's power of understanding of the way in which media works and how they make sense thereof, and seeks to make this analysis a habit and a task for the audience. ...

This study is aimed at determining the dimensions of electronic customer relationship management (eCRM) of Gharzolhasaneh Mehr Iran Bank. The qualitative research method was thematic analysis using an exploratory inductive ...

Information and communication technology (ICT) has provided a platform for the supply of innovative products and services. Therefore, the innovation ecosystem of communication technology (CT) has more searchable aspects ...

We have a huge civic project, includes several sub-projects, which are divided into activities. This project is a project to rehabilitate 550,000 hectares of agricultural land in the provinces of Khuzestan and Ilam. The ...