Optimized ‎P‎ricing Decisions In a Multi-Level Supply Chain With Various Power and Channel Structures‎: ‎A Game-Theoretic Approach‎

Abstract

This article studies the optimization of pricing decisions in a supply chain with different channels under different power structure. Three different channel will be considered here; these include: the decentralized, the semi-integrated, and the integrated channel. There are two types of power balance structures for both the decentralized and the semi-integrated channels. The first type is a leader_ follower power structure and the second type is an independent power structure.