Identifying the Indicators of the Theory of Planned Behavior in Successful Entrepreneurs of Small and Medium-Sized Enterprises

Abstract

This paper aims to identify the indicators of the theory of planned behavior which are common among successful entrepreneurs as role models in order to help the growth of small and medium-sized enterprises. This study uses an applied research method, integrated data, and descriptive data analysis. Initially, in accordance with the purposive approach of typical case sampling, semi-structured interviews were conducted with the CEOs of nine successful private firms in order to identify the attitudes, subjective norms, and perceived behavioral control of successful entrepreneurs. In the second step, given the applied nature and descriptive-correlative data analysis method of the research, the collected data were analyzed and several concepts were extracted. Next, a standardized questionnaire based on Ajzen's was constructed and distributed among members of the Electrical Industry Syndicate and Electrical Panel Makers Association of Iran. Fifty questionnaires were filled out and returned by the respondents. The data were analyzed using confirmatory factor analysis and structural equation modeling in the software Smart PLS and the model's final components were obtained. The findings indicate that identifying competitive advantages, a multi-skilled and cohesive board of directors, quality products, prioritizing customer satisfaction, and proper training are the key components contributing to the success and growth of organizations.