The Impact of Social Networks on the Internet Business Sustainability (With Emphasis on the Intermediary Role of Entrepreneurial Purpose of Online Branches of Mellat Bank’s Portal)

Abstract

Regarding competitive world, economic factors and social<br />factors could be effective on business. The social network has an<br />important role as social characteristics, propulsion and basic force for<br />social cohesion in internet business activities. The purpose of this paper is<br />to examine the impact of social networks on the Internet business<br />sustainability by intermediation of entrepreneurial intention. The<br />statistical population of the study includes firms that make their internet<br />transactions through the Mellat bank's web portal. With this aim, through<br />a systematic random sampling method, 150 companies were selected<br />using the Cochran formula and then the required data were collected by<br />means of distributing a set of questionnaires. According to the results, the<br />stability of Internet businesses is a function of the social aspects that<br />require a certain social context. Among the three aspects of social<br />networks, the social resources of information index have the greatest<br />impact on sustainability of Internet businesses, whereas the content of<br />social relations has the most influence on entrepreneurial intentions.