Usual methods of segmentation have been designed, relying solely on the components of Recency (R), Frequency (F) and Monetary (M) in which customers' behavior changes over time are not considered. Accordingly, in order to ...

Identification and tracking scientific changes is critical for scientific policy makers. This research proposed a model for identification and tracking changes in Data Quality research area. We used cumulative citation ...

In today's business environment companies are facing pressure to innovate and create new knowledge, that these issues have forced them to spend large sums on research and development, involving in high-risk investments, ...

Viral marketing, relying on word of mouth principle is an advertising or a way to publish it on the Internet or mobile networks. The main objective of this article is to explore and prioritize important factors affecting ...

Developments of recent decades shows that for reducing the financial and opportunities costs as well as increasing productivity, it is necessary to improve the quality of components and systems in organization. Information ...

Although trust relations among users in social media are the evidence of social influence, but the level of this impact depends on strength of trust among users. Therefore, in this paper we study the effect of trust ...

Netnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, ...

Enterprise resource planning systems by facilitation and integration of organizations' operations as well as leveraging the organization's operations and business activities has become an important competitive advantage ...

With increasing use of e-banking system in Iranian banking sector, ignoring the issue of fraud in the system will be very costly for banks and e-banking customers. Fraud in e-banking is due to some security problems (such ...

This study was conducted in order to identity Qualitative factors affecting the production and distribution of information and knowledge in science and technology parks of Iran. The research was Applied Research in which, ...