Entrepreneurial Intention Difference Based on Marketing and Network Marketing Experience

Abstract

In the 21st century, the world is going through a time of severe and rapid transition. The macroeconomic changes will cause the consumers' behaviour and marketer's qualification standards changes that lead to a necessary marketing shift. Marketers in third millennium need more Entrepreneurship knowledge. Therefore, it is important to find an effective and efficient entrepreneurship training system. The main aim of this study is to discover the difference of entrepreneurial intentions between three groups. One that only has marketing experience while the other one has both marketing and network marketing experience and finally the group which people does not have marketing nor network marketing experience. For that reason, a sample of 270 people, 74.80% female and 25.20% male with ages ranging 64.20% more than 30 years old, 28.50% age between 25_30 and 7% below 25 was analyzed. The results showed that the level of entrepreneurial intention of these three groups are totally different. These results can suggest new entrepreneurial training strategy. Finally, to address this issue, some practical implications were presented.