Volume 10, Issue 1
مرور بر اساس
ارسال های اخیر
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Co-Creation Intention; Presenting a Model of Antecedents and its Impact on Attitude Toward the Product (Case Study in Shatel Company)
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)Virtual co-creation is a tool which assists marketers in better recognizing customers' needs and in increasing new products success rates. Despite the importance of co-creation in new product development, little empirical ...
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Explaining and Testing the Aboriginal Model of Shopping Malls’ Success: (Case Study: Shopping Malls in Tehran)
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)In recent years, the construction of shopping malls is rising across the country. But only some of them were successful to accommodate a large number of visitors while the other ones are constantly changing the commercial ...
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Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)Service quality is imperative for higher education institutes in order to remain competitive and growing. There is a need to ensure students' satisfaction with university. This study will help improve service quality of ...
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Strategic Performance Measurement of Employees based on Project Efficiency and Effectiveness
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)One of the most important issues in strategic management is enhancing employees' motivation to contribute in the implementation of strategies; because they usually do not pay necessary attention to strategies. Accordingly, ...
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Investigating the Empirical Effect of ABC Stages on the Performance of Companies
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)The major aim of this study is to extend Zhang and Isa's (2011) study by investigating the moderating effect of the stages of ABC application on the firms' performance. This study selects 106 Chinese manufacturing companies ...
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Implicit Leadership Theories: A Qualitative Study in an Iranian Organization
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)This research aims at discovering the traits and abilities which characterize ideal leaders in the minds of employees in an Iranian context. After employing the strategy of phenomenology to reach the components of ideal ...
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Factors Affecting Social Commerce and Exploring the Mediating Role of Perceived Risk (Case Study: Social Media Users in Isfahan)
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social ...
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International Portfolio Diversification at Industry Level within South-East Asian Stock Markets
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)The issue of financial integration, at the country level, is a well-documented phenomenon in the area of International Portfolio Diversification (IPD). Despite the increasing degree of financial integration, it is important ...
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An Empirical Examination of the Major Relationship Factors Affecting Franchisees’ Overall Satisfaction and Intention to Stay
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)The Nigerian franchise sector witnessed a rapid growth at the turn of the century, from 2001 to 2010, and thereafter started declining. Disputes, relational conflicts, and high rate of outlets closure have characterized ...
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The Impact of Organizational Culture on Organizational Silence and Voice of Faculty Members of Islamic Azad University in Tehran
(University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2017-03-01)Organizational voice and silence are two intertwined strategies in organizations. Organizational voice is an appropriate communicational tool in order to improve the organization. On the other hand, silence can have ...



