By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly ...

In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has ...

This study investigates the directions and strengths of the relationships among Media based internal communications and affective commitment to strategy implementation in Bank Sepah. This is a descriptive, applied research ...

The purpose of the current research is evaluating performance of SAMA schools of 4th district of Islamic Azad University based on the organizational excellence model of European Foundation for Quality Management (EFQM) for ...

As we know, in evaluating of DMUs some of them might be efficient, so ranking of them have a high significant. One of the ranking methods is cross-efficiency. Cross efficiency evaluation in data envelopment analysis (DEA) ...

Green supply chain management (GSCM) is crucial for environmental compliance and business development of companies. Companies look for new ideas and methods to achieve environmental sustainability. GSCM is an innovative ...

Supply chain management (SCM) is one of the most important of the areas that have recently generated a great deal of interest in both industry and academia. SCM is considered an integrating philosophy to manage the total ...