A Sociological Study on the Effective Factors on Value Changes among the Youth

Abstract

This research explains and analyzes the value changes among the youth (15-29) years of age living in Mazandaran (Northern Iran). The survey, the quessionare and interview were used and after gathering the data, the whole research was statistically analyzed.<br /> The framework theory was including such as functionalism, structuralism, conflict and symbolic interactions. The data show that there are some similarities at macro-social and national level but at micro-personal level there are some differences in value trends. Specially in individual ways to access to different value classes.<br /> Some factors like socio-trust, reference group, social prestige, socio-economic statues and social identity along with age, gender, income, occupation, and education influence on value changes among young generation.