Sports Business Journal
مرور بر اساس
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Paradigm Model of Sales Ethics in Sports Businesses
(دانشگاه الزهرا (س), 2024-06-01)Purpose: This study aimed to Design a paradigm model of sales ethics in sports businesses.Methodology: The qualitative research method followed a systematic grounded theory approach (Strauss & Corbin, 1997). The participants ...
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The Effect of Online Advertising of Football Players on Fans' Purchase Intention with the Mediating Role of Players' Popularity
(دانشگاه الزهرا (س), 2024-02-01)Purpose: Online advertising has become a crucial tool for sports teams, marketers, and retailers looking to engage with fans and boost sales of sports-related products. This study examines the effect of online advertising ...
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The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model
(دانشگاه الزهرا (س), 2024-02-01)Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before shopping. This technology has recently received much attention due to its many benefits to sports consumers and commercial potential. ...
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The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
(دانشگاه الزهرا (س), 2024-02-01)Purpose: Social media has influenced individuals' need for interpersonal interactions. The study was conducted to identify and prioritize the factors affecting advertising development through social media to control ...
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The Role of the Authenticity of Iranian Brands on the Emotional Attachment of Sports Goods Consumers, with Customer Bias as a Mediator
(دانشگاه الزهرا (س), 2024-02-01)Purpose: Domestic sports brands seek to establish consumer relations with the brand to survive and earn continuous profits among foreign competitors. Therefore, this manuscript investigates the effect of domestic brands' ...
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The Loyalty, Trust and Word -of-Mouth in Sports Advertising: A Meta-Analysis
(دانشگاه الزهرا (س), 2024-02-01)Purpose: This research aims to conduct a meta-analysis of the relationship of loyalty and trust on word-of-mouth advertising in sports.Methodology: The meta-analysis method was used to conduct this research. For this ...
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Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee
(دانشگاه الزهرا (س), 2024-02-01)Purpose: Today, sports organizations have recognized the significance of their brand concerning their products and services. This study investigated the association between integrated marketing communications and brand ...
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Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies
(دانشگاه الزهرا (س), 2023-11-01)Purpose: Today, due to the potential of networks and social media, marketing has experienced significant growth in them. However, the mechanism by which a sports equipment manufacturing company can engage in this field is ...
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The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
(دانشگاه الزهرا (س), 2023-11-01)Purpose: Color is commonly regarded as the primary symbol that elicits customers' attraction, interest, or aversion. This research examines brand characteristics concerning color: Brand Commitment and Brand Equity.Methodology: ...
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Sustainable Revenue in Private Sports Clubs of Iran
(دانشگاه الزهرا (س), 2023-09-01)Purpose: This study aimed to investigate the sustainable revenue of private sports clubs in Iran.Methodology: The research method was qualitative, and we used Strass and Corbin approach. The participants were specialists ...
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Exploring the Factors Affecting Sports Tourism Destination Image
(دانشگاه الزهرا (س), 2023-09-01)Purpose: Destination image marketing is a crucial starting point for successful tourism marketing, as visitors' images and expectations of their travel experiences can significantly shape their attitudes towards a particular ...
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Optimizing the Entrepreneurs' Crowdfunding in Sport Business
(دانشگاه الزهرا (س), 2023-09-01)Purpose: This research aims to identify and validate Iranian sports entrepreneurs' optimal use of crowdfunding.Methodology: The research method is mixed. In the qualitative section, the participants included 16 sports ...
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Estimating Iranian Professional Football Players' Prices A Neural Networks Approach
(دانشگاه الزهرا (س), 2023-09-01)Purpose: The study aimed to estimate the price of Iranian professional football league players.Methodology: The research method was mixed exploratory designs, qualitative and quantitative methods. The research participants ...