• Designing a Model of Agile Digital Marketing Capabilities in the Insurance Industry 

  Hoseini, Seyed Rasoul؛ Moghaddas Shargh, Ammar؛ Salari, Tooktam؛ Banimahd Rankouei, Mohammad Mahdi (2023-07-01)

  Purpose: Dynamic features of the market, increased competition, and globalization are primary requirements of active participation in new markets. These days, only companies which benefit from digital agility and function ...

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• Digital Transformation Planning and Frameworks 

  Ciruskabiri, Sepideh؛ Varnaseri, Ahmadreza (2023-07-01)

  Purpose: The Purpose of this paper is to explain the nature and process of digital transformation.Methodology: Its methodology is based on a structured literature review (SLR) and searching scientific sites and specialized ...

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• Designing and Validating an Electronic Customer Relationship Management Model in Private Banks 

  Abdul Alipour, Mina؛ Budaghi Khajeh Nobar, Hossein؛ Goldard, Parvaneh؛ Rostamzad, Reza (2023-07-01)

  Purpose: The purpose of this research was primarily to design the electronic customer relationship management model and explain its consequences.Method: Validation of electronic customer relationship in private banks based ...

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• Analyzing the Requirements of the Book Recommender System and Providing a Conceptual Model for Iranian Digital Libraries 

  Azimian, Maryam؛ Riahi Nia, Nusrat؛ azimi vaghar, Ali؛ Borna, Keyvan (2023-07-01)

  Purpose: The main purpose of this study is to design and evaluate a book recommender system in digital and public libraries. The solution has been provided by receiving and reviewing the preferences and experiences of users ...

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• Explanation of Digital Equipment Technology Selection Model for Equipping Downstream Petrochemical Industrial Units 

  Alirezaei, Abutorab؛ Bagheri, Hojjatollah Bagheri؛ Kabaran Zadeh, Mohammad Reza (2023-07-01)

  Purpose: Technology plays an essential role in any country to achieve sustainable development. Choosing appropriate and advanced technology is one of the strategic decisions of industrial managers. This research discusses ...

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• Research & Development of Digital Marketing and Innovation in Commercial Automotive Industry 

  Lashgari, Soraya؛ abedi, sadegh؛ Radfar, Reza؛ Airanban, Javad (2023-07-01)

  Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation ...

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• Designing an Organizational Performance Model Based on the Digital Status of the Organization During the Covid-19 outbreak in the Ministry of Industry, Mine and Trade 

  Namaki, Zohreh؛ Davoodi, Sayyed Mohammadreza؛ Aghasi, Saeed (2023-07-01)

  Purpose: The purpose of this study is to design an organizational performance model based on the digital status of the organization in the Corona pandemic with a theme analysis approach in the Ministry of Industry, Mine, ...

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• Identifying Factors Affecting the Acceptance of Mobile Marketing Activities by Customers Using a Meta-Synthesis Approach 

  Mandegari, AliReza؛ Nematizadeh, Sina؛ Heidary, Abbas (2023-07-01)

  Purpose: The aim of the present research is to identify the factors influencing the acceptance of mobile marketing activities by customers using a meta-synthesis approach.Method: The research was conducted with an exploratory ...

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• Examining the Effective Factors of Digital Transformation in the Process of Teamwork Development 

  Adib, Sasan؛ Montazeri, Mohammad؛ Ahmadi, Yousef (2023-07-01)

  Purpose: this study has been conducted with the aim of understanding the phenomenon of evading teamwork with a phenomenological approach in the General Department of Cooperation, Labor and Social Welfare of Fars Province. ...

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• Designing a Model for Strategic Digital Thinking Competence Evaluation in National Gas Company of Iran 

  Rahimi, Neda؛ Hashemzadeh Khorasgani, Gholam Reza؛ Jalali Farahani, Kambiz؛ Modiri, Mahmoud (2023-07-01)

  Purpose: With the increase of problems and the complexity of organizations, the need to provide better solutions and use more powerful tools of strategic planning is evident because managers with strategic thinking and a ...

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• Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank Services 

  Noroozi, Abdul Rahim؛ Sanavifard, Rasool؛ Eyvazi Heshmat, Ali Asghar (2023-07-01)

  Purpose: This research aims to design and explain the process model of content marketing with the approach of strengthening the customers' purchase intention in the field of Keshavarzi bank services.Method: This research ...

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• Analysis of ResearchGate Network based on Suitable Scientific Assessment Tool: A Systematic Review 

  Tavosi, Maryam؛ Naghshineh, Nader (2023-07-01)

  Purpose: Accurate scientific evaluation of researchers by ResearchGate network is still ambiguous. This systematic study seeks to shed some light on this issue.Methods: The study was conducted with a systematic review of ...

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• Developing a Model of Transparency for the Parliament of Iran Based on the Right to Information and Open Data 

  Berenjimarian, Hadi؛ Rezae Kalidbari, Hamid Reza؛ Kiakojouri, Karim (2023-07-01)

  purpose: The purpose of this research is to provide a model of transparency in the Islamic Council of the Islamic Republic of Iran (with the approach of digital governance in the context of information technology). Method: ...

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• Investigating the Impact of Media on Smuggled Cosmetics and Toiletries Consumption 

  Abdolalizadeh, Mina؛ Shahmansoory, Bita؛ Pourjebeli, Robabeh (2023-07-01)

  Purpose: The spread of consumption in this day and age has gone so far that today it is considered an indicator of lifestyle and even some  find modern life without consumption meaningless and unthinkable. In this regard, ...

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• Innovation Strategy Based on Industry 4.0 and Digital Transformation in SME Companies in Iran 

  Sepehr, Adel؛ Manteghi, Manouchehr؛ Baradaran, Vahid (2023-07-01)

  Small and medium enterprises (SMEs) have become a vital factor for national competitiveness and firms and companies, and the world is increasingly moving towards a knowledge-based economy. Innovation and technological ...

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• Designing a Model for Digital Citizenship Education Curriculum for Mental Retarded Students 

  Tayebi Masoleh, Seyedeh Maryam؛ Poushaneh, Kambiz؛ Khosravi Babadi, Ali Akbar؛ Reza zaheh, Hamid Reza؛ Ramezani, Ahmad (2023-07-01)

  Purpose: The aim of this study is to model a citizenship education curriculum for students with special needs for digital citizenship education.Method: The qualitative methodology of the grounded theory approach has been ...

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• The Effect of Ethics-Oriented Leadership and Political Skills of Digital Organizational Developments on Accounting Students' Perceptions 

  Zare Asl, Samira؛ Kiamehr, Mohammad (2023-07-01)

  Purpose: The purpose of this study was to investigate the effect of ethics-oriented leadership and political skills of digital organizational developments on accounting students' perceptions. Method: The study population ...

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• A STUDY ON KNOWLEDGE ACCESS DISTRIBUTION TOOLS AND TECHNOLOGY 

  PHARCY, MD (2020-10-01)

  The purpose of this study is to research factors associated with knowledge distribution that managers can leverage to ensure a strong innovation management process and successfully deliver technological innovations to the ...

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• A Critical Review and Evaluation of the Textbook Entitled Designing the Digital Library Based on the Standards and Criteria of University Textbooks 

  Papi, Zeinab (2023-01-01)

  Objective: The purpose of this study was analytical review of the book Designing the Digital Library, written by Mehdi Alipoor-Hafezi and published by SAMT in 2019 based on the criteria and standards of the university ...

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• Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance 

  Poorahmadi Hooshmand, hamid؛ Budaghi Khajeh Nobar, Hossein؛ Goldard, Parvaneh؛ Rostamzad, Reza (2023-01-01)

  The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose. Subjects in qualitative research are people living ...

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