• Providing Digital Marketing Model for Online Business Branding 

  Mosayebi Amidabadi, Benyamin؛ Karimi, Ozhan؛ Hashemnia, Shahram (2022-01-01)

  Purpose: Considering the competitive space of online businesses, branding would be the key element for achieving a competitive advantage. This study aimed at providing a digital marketing model for online business ...

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• Analyzing the Brand-Customer Relationship on Instagram with a Mixed Approach 

  Emamgholi, Nazanin؛ Hashemnia, Shahram؛ Karimi, Ozhan (2022-01-01)

  Purpose: The present study aims to provide a model for analyzing the brand-customer relationship on Instagram in the cosmetics industry.Method: In this study, qualitative and quantitative methods have been used to analyze ...

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• Modeling the Relational Marketing of Iranian Films in the Digital Age 

  Afrouz, Ahmad؛ Rashidi, Ehtesham؛ Danaei, Abolfazl (2022-01-01)

  Purpose: Relationship marketing seeks to build relationships with your customers that will make them repurchase from the company in the future and encourage others to do so, which is the best approach to retaining customers. ...

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• Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments 

  Saeedi, Fatemeh؛ Danaei, Abolfazl؛ Barzegar, Seyed Mohammad (2022-01-01)

  Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the ...

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• Pathology of Strategic Human Resource Management System Based on Digital Transformation Governance 

  Valipour Damiyeh, Sajjad؛ Hamrahi, Mehrdad؛ Pirzad, Ali (2022-01-01)

  Purpose:The main purpose of this research was the pathology of strategic human resource management system based on digital transformation governance. The analysis has been done in Gachsaran Oil and Gas Exploitation Company ...

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• Organizational ambidexterity model for digital innovation in the banking industry 

  Mottaghi, Mitra؛ Shirvani, Alireza؛ Dalvi, Mohammad Reza (2022-01-01)

  This article examined the organizational ambidexterity model for digital innovation in the banking industry and explained the dimensions of the ambidexterity model in this organization. Regarding intense competition and ...

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• Organizational Adequacy Promotion Model for Digital Maturity of Organizations in Iran 

  Zamani, Fazel؛ Valikhani, Mashallah؛ Shirvani, Alireza (2022-01-01)

  Purpose: The purpose of this study is to improve the organizational adequacy model for the digital maturity of Iranian offices with a data-based approach.Methodology: This research was conducted with a qualitative-inductive ...

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• Servant Leadership in the Health Insurance organization to Achieve the Digital Health System 

  Taghizadeh Zanouz, Farzaneh؛ Ghahremani, Jafar؛ Tari, Ghafar (2022-01-01)

  Purpose: This study was conducted to identify the model for removing obstacles and executive mechanisms to implement servant leadership in the health insurance organization to achieve the digital health system.Method: The ...

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• Modeling the Agility of Education Departments with a Digital Transformation Approach 

  Gharbi Jahromi, Mohammadreza؛ Salehi, Moslem؛ Amirianzadeh, Mozhgan؛ Allah Ahmadi, Ebad (2022-01-01)

  Purpose: The purpose of this study is to provide a model of organizational agility in Fars education departments with a digital transformation approach.Methodology: This study is applied research from the perspective of ...

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• Policy-Making Model of the Ministry of Industry, Mine and Trade Based on Digital Transformation 

  Mohsenipour, Abolfazl؛ Matani, Mehrdad؛ Gholipoor Kanani, Yousef؛ Mehrara, Asadollah (2022-01-01)

  Purpose: The purpose of this study is a policy-making model of the Ministry of Industry, Mine and Trade (MIMT) based on digital transformation is presented.Method: The study is an applied-developmental study in terms of ...

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• Analyzing Social Engineering Research through Co-authorship Networks Using Scopus Database during 1926-2020 

  Khalili, Leila؛ Wijayasundara, Nayana Darshani (2022-01-01)

  Purpose: Hacking the human brain and manipulating human trust to obtain information and get monetary gains is called social engineering. This study aims to visualize and analyze the co-authorship networks in the Scopus ...

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• Times Ranking versus ResearchGate’s Indicators: An Analysis of Presence and Activities of Political Sciences Field 

  Tavosi, Maryam (2022-01-01)

  Purpose: This study analyzes the activities of top Times researchers in the field of political science with an emphasis on examining the ResearchGate network. Method: This study opted for altmetric approach. Two research ...

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• Digital Content Management: A Competency Framework 

  Hassanzadeh, Mohammad (2022-01-01)

  Digital content creation is being carried out in different ways in cyberspace and using different platforms by professionals and the general public. But effective content accounts for a small percentage of all content ...

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• Information Seeking Behavior of School Students in Delhi:A Comparative Study 

  Singh, KP؛ Sinha, Nitu (2020-10-01)

  Purpose: The study attempts to understand the information-seeking behavior of school students of Delhi. Method: It included sources for initiation resources, preferred language, the method used to search information ...

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• Evaluating Information Quality of Corona Virus News on Iranian Health Websites 

  Malekolkalami, Mila؛ Moghadami, Maryam (2021-06-01)

  Background: The news of the Corona virus pandemic is one of the most important and hot topics these days. Since websites are the first and most important source of information for the public, a comprehensive evaluation of ...

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• Location-based Services as Marketing Promotional Tools to Provide Value-added in E-tourism 

  Mohammadi, Sara؛ Darzian Azizi, Abdolhadi؛ Hadian, Niloufar (2021-06-01)

  Background: E-tourism is the most cost-effective way to communicate with the target market and to publish information. It is also an easy way for customers to buy travel products. Recent advances in mobile communication ...

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• The Agility Model of the Banking Industry in Digital Marketing 

  Salehi, Jalal؛ Hosseinzadeh, Ali؛ Bastam, Hadi (2021-06-01)

  The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive ...

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• A Study of Pre-Service Student’s Attitude Towards Use of Helpful Technology in Teaching Learning Process 

  HOSSAIN, MD MINARUL (2021-06-01)

  The present paper is focused on the study of pre-service student's attitude towards use of helpful technology in teaching learning process. A descriptive and survey method was used for the study. The sample consists of 150 ...

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• Persian Speech Emotion Recognition Approach based on Multilayer Perceptron 

  Hoseini, Seyed Mehdi (2021-06-01)

  Emotion recognition from speech has noticeable applications within the speech-processing systems. The goal of this paper is to permit a totally natural interaction among human and system. In this paper, an attempt is made ...

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• Evaluation of Persian Coronavirus Apps Using MARS 

  Hasanpour, Mohammadreza (2021-06-01)

  Background: The rapid growth of COVID-19 disease in recent days has led to the rapid development of mobile health applications.Objective: This study aims to evaluate the quality of applications which provide information ...

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