Investigation the Pistachio Marketing Township, Iran

Abstract

Agricultural products have a main role in nonoil exports. Pistachio is one of the country's most<br />important export products. Thus, this study is aimed at evaluating and identifying pistachio<br />marketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology is<br />correlation. The statistical population was 120 agricultural extension experts of Rafsanjan<br />township were studied by survey. The main research tool was questionnaire. SPSS16 statistical<br />software was used to analyze the data. Finding showed that most of the experts (38.5%) stated that<br />situation of pistachio marketing is relatively desirable in the studied region. In relation to<br />prioritizing the pistachio marketing dimension, calibration is in the first priority. Transportation,<br />packing, harvesting, storage, and processing are the next priorities, respectively.