Medical Tourism in Tehran Developmentas a global city

Abstract

In comprehensive urban development plan, a vision of Tehran has been considered as a world city.<br />Tehran is also considered the regional medical center in the world of Islam in the comprehensive scientific map of<br />Iran. In the era of globalization, medical tourism is a growing market in developing countries and has become one of<br />fields of competition in regional development. According to the importance of strategic planning for the development<br />of medical tourism in the globalization process, the effect of medical service globalization in the mega city of Tehran,<br />and Tehran's response to the requirements are essential to investigate Tehran as a medical tourism destination. This is<br />a descriptive survey and also an analytical and exploratory study. Quantitative and qualitative methods were employed<br />in this research. Data were collected using in-depth interviews with 20 experts and a Delphi questionnaire. In the<br />first step, a desk study was performed and the conceptual model was developed. External (environmental threats<br />and opportunities) and internal (strengths and weaknesses) factors were analyzed by SWOT matrix. According to<br />the SWOT matrix, medical tourism industry was in WO and SPACE matrix confirmed the result of the IE matrix.<br />Percent using four strategies calculated and strategies ranked quantitatively by QSPM matrix as follows: i) Marketing<br />and Information System Development, ii) Public Infrastructure Development, iii) Product Development, iv) Human Resource Development. Accordingly, policies were developed..