مرور Volume 4, Issue 1 بر اساس عنوان

در حال نمایش موارد 1 - 4 از 4

  • Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME 

    MokhtariMughari, Ali (University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2011-03-01)
    This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For ...

  • Develop AFramework for Selection of Intermediary in Marketing Channel 

    Irani, Hamid؛ Shahanaghi, Kamran؛ Jandaghi, Gholamreza (University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2011-03-01)
    This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary ...

  • The Effects of Price Elasticity Dynamics on a Firm’s Profit 

    Jazayeri, Ali؛ Jazayeri, Narjes (University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2011-03-01)
    This paper studies the dynamic behavior of price elasticity and its effects on the overall profit. Although price elasticity has a significant effect on sales, its dynamics have not been examined so far in pricing models. ...

  • Students’ Satisfaction in Higher Learning Institutions: A Case Study of COMSATS Abbottabad, Pakistan 

    Hameed, Amina؛ Amjad, Shehla (University of Tehran, College of Farabiپردیس فارابی دانشگاه تهران, 2011-03-01)
    In Pakistan the growing number of higher education institutions and the ever-increasing number of students, forces the institutions to build such an environment which completely satisfies these students’ expectations. This ...