مرور Volume 8, Issue 1 بر اساس موضوع "Sales–advertising dynamics"

  • A model of brand competition for durable goods supply chains in a dynamic framework 

    Shalchi Tousi, Mohammad؛ Ghazanfari, Mehdi؛ Makui, Ahmad (Iranian Institute of Industrial Engineering, 2015-02-01)
    Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for ...