A Survey of the Implementation Aspects of Enterprise Resource Planning and Customer Relationship Management Systems in Iranian Companies
(ندگان)پدیدآور
Hanafizadeh, PayamDadbin, ShabanmBarati, Masoudنوع مدرک
Textزبان مدرک
Englishچکیده
The aim of the present study is to conduct a survey of the implementation of enterprise resource planning and customer relationship management systems in Iranian manufacturing and service companies. The focus of this survey is on some aspects of implementation of these systems including motivations, obstacles and problems, results obtained from implementation of these systems, criteria for selecting these systems, criteria for selecting suppliers of these systems, and key success factors in implementation of these systems.
کلید واژگان
CriteriaCustomer Relationship Management System
Enterprise Resource Planning System
implementation
Implementation Motive
Implementation Problems and Obstacles
System Provider
شماره نشریه
11تاریخ نشر
2012-07-011391-04-11
ناشر
Faculty of Management, University of Tehranشاپا
2008-58932423-5059




