مرور Volume 1, Issue 3 بر اساس موضوع "hotel chains"

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  • Strategies of Knowledge and Customer Relationship Management 

    Mojibi, Toraj؛ Hosseinzadeh, Somayeh (ISLAMIC AZAD UNIVERSITY OF FIROOZKOOH BRANCH, 2016-11-01)
    In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) ...