مرور Volume 1, Issue 3 بر اساس موضوع "Private label goods image"

در حال نمایش موارد 1 - 1 از 1

Role of Store Image and Service Quality on Imaging Goods with Private Label and Its Influence on Promoting Purchase Intention: A Case Study of Hyperstar Customers

Sharghi Mojarad, Maryam؛ Bameni Moghadam, Mohammad؛ Fani, Shabnam (ISLAMIC AZAD UNIVERSITY OF FIROOZKOOH BRANCH, 2016-11-01)

Retailers' brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper ...