The main aim of this study, introduce a model todetermine the optimal values of the index value to minimize thetotal expected cost index and also the best decision making inselecting the industry and the ...

Market segmentation is the start point of executing targeted marketing strategy. This study aims to determine fit dimensions and appropriate specifications for the segmentation of herbal medicines market in order to provide ...

Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing ...

This study was conducted in 2016 aimed to investigate the relationship between empowering leadership, uncertainty avoidance, trust, and employee creativity with regard to interaction effects and mediating mechanism. The ...