The Impact of Media on Employees Self-Confidence and Performance (Case Study: Islamic Azad University of Babol Branch)

Abstract

The purpose of this study was to investigate the impact of media on employees self-confidence and performance in Islamic Azad University of Babol. The statistical population of this research is all employees of Islamic Azad University of Babol Branch which are 550 people. Of this population, 225 people have been selected using the sample size table of Krejcie & Morgan. The research method is applied and descriptive of survey type. In this analysis, to obtain the validity of the questionnaire from confirmatory factor analysis and to study the hypotheses of the research, the path analysis was used and to evaluate the fit of the model, the models fitness was used. The results of the data analysis indicate that knowledge-based advantage variables, knowledge network richness information and information flow have positive and significant effects on the dependent variable of employees self- confidence and performance.