Brand identity plays a crucial role in car design. In a highly competitive automotive market, brand identity helps cars stand out. This distinction can drive consumer preference and loyalty, and influencing purchasing ...

Design thinking recently has become the model employed in solving difficulties and to improve product and services in design companies. It is known to be user-centric or human-centric which explains how empathetic it is ...

Both laboratory and field experiments are flawed in their appropriateness for Human-centered design (HCD) user testing. Simulated Task Environments (STEs) offer a viable alternative, enabling researchers to recreate realistic ...

Design thinking is a human-centric, solution-based problem-solving approach. One of the important stages of design thinking process is empathize Empathy is the highest form of knowledge. Empathy is essential in forming ...

3D modelling and rapid prototyping skills have become an essential technique in design education and cross-disciplinary educational settings provide opportunities for students to develop design expertise on 3D modelling. ...

The refurbishing and recycling of end-of-life products are the foundation of circular business models (CBM), which have the potential to drastically cut costs and have a large positive impact on the environment. CBMs, which ...

The role of humans in both production systems and commodities purchase is crucial, in this regard considering people's requirements as workforces in the industrial sectors, and as customers in terms of marketing issues are ...

Designing objects intended for excitement rather than mere satisfaction has long been a popular subject of design research. Understanding the meaning structures of objects for joy and excitement offer relevant perspectives ...