‘Representational Repertoires’ of Neoliberal Ideologies in Interchange (Third Edition) Series

Abstract

Considering the fact that engagement with political economy is central to any fully rounded analysis of language and language-related issues in the neoliberal-stricken world today, and that applied linguistics has ignored the role of political economy (Block, Gray, & Holborow, 2012), for the first time, this study investigated the representations of neoliberal ideologies in the Interchange Third Edition Series. To this end, both quantitative and qualitative analyses were conducted based on Du Gay, Hall, Janes, Mackay, and Negus’s (1997) model of ‘Cultural Circuit’, especially their concept of ‘Representational Repertoires’. Furthermore, Kress and Van Leeuwen’s (1996) ‘visual grammar’ was used for the analysis of the artwork. The results of the quantitative analysis revealed that more than 50% of the total number of units in each of the textbooks featured neoliberal-related content. Moreover, the results of the qualitative analysis confirmed Du Gay et al.’s (1997) argument that textbooks are not only curriculum artifacts but also cultural artifacts or communicative acts which serve to make English mean in particular ways - in this case the hegemonic culture of neoliberalism. As a result, it is necessary for EFL/ESL teachers and students to collaboratively develop counter-hegemonic discourses through critical thinking and dialogic interrogations of neoliberal discourses.