Rhetoric and Ideology at Work in Political Discourse: Persuasion Strategies of the US. Democratic Party

Abstract

This study posits that an important key component of political discourse derives from its heavy reliance on persuasion strategies to support the ideological bases. Throughout the argument, the study positions an emphasis on the US Democratic Party’s (DP) success in receiving the public consent and acceptance. Their victory is more likely the result of the power of their democratic ideologies that are constructed through the strategic use of rhetorical devices and linguistic structures. In an attempt to investigate which particular discursive strategies and rhetorical devices are instrumental in constructing a particular type of ideology, we adopted a CDA approach and analyzed Barak Obama’s public speeches to the US nation. The analytic categories found in his speech are: rhythmic paralleled structures and repetition; nominalization; and metaphorical framing. Moreover, in our macro-analysis of Obama’s discourse, special attention is paid to the effective role of devices such as topoi, or fallacies in his political argumentations and positive representation of DP.